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viewers through links on his Channel page and promotes right in his videos themselves When we spoke to Arnel he was quite candid about the videos he posts to YouTube and their purpose: I use the videos for list building The bigger my list, the better I do I e-mail the people on my list and send them some new videos to watch When they watch my video, those videos will already be getting higher view ratings as they hit YouTube Arnel knows that many of the people who visit his site won t buy anything the first time around That doesn t matter to him, as he will still capture their e-mail addresses, so, as he says, I can promote my products at anytime He sends everyone on his mailing list a newsletter that promotes his Web sites and the added content that s only available to subscribers Within one year I had a little over 250,000 names on my list I e-mail to it every week If I had a traditional Web site where I didn t capture e-mail, I wouldn t have the chance to go back to them, Arnel said He believes in the marketing adage that you have to see an offer seven times before purchasing E-Mail Blasts Arnel is using the list he s built to do an e-mail blast He s creating well-targeted e-mail campaigns sent directly to his customer base If you decide to follow this path, remember that these aren t random e-mails Your customers have opted in and agreed to receive your communications, plus you will include a link in every correspondence that allows those who receive your e-mail to quickly and easily change their minds and opt out If you include a link to your latest YouTube video within an e-mail blast, you ll nd a lot of your targeted e-mail recipients will gladly click through to see what you ve done You already know you re speaking their language You re preaching to the choir, so you already have a solid chance for a good click-through rate To help spread the word about their new video Moishe s Crazy Mover Destroys Box of Wine Glasses, Drum Marketing and Public Relations sent an e-mail blast, shown in Figure 5-10, to Moishe s.

Usually, the justified options look nice for wide columns of text to make them look formal and unified The aligned paragraphs are better on narrower columns because they have more flexibility in line breaks and avoid the gaps between words Single aligned text is also more casual in application

automatically ejects it If your computer is in an unusual place where there might not be room for the drive tray to open, or if you keep other items near your computer in front of the drive bay, this may not be convenient To stop Windows Media Player 11 from automatically ejecting the disc after burning, clear the option It is selected by default

If you are familiar with Word Art from Microsoft, you will already have an idea of the functionality of Warp Text This is a fun and useful tool used to create interesting curves and waves that your text will follow The best way to learn about this tool is to experiment Let s walk through the basic functionality The Warp Text button (the T with the curve under it) in the tool options bar is shown here

recorded at different volume levels, this option helps keep the volume the same across the entire CD That way, you don t have to adjust the volume between songs, in case one song is louder or quieter than the next If you have an audio system that does this for you, or if you don t mind the sudden volume changes between songs, then clear this option It is selected by default

Whenever you want to warp your text, follow these steps: 1 Select the text you want to warp 2 Click the Warp Text button in the toolbox 3 You will see the Warp Text dialog box, shown in Figure 8-17 Click the Style drop-down menu 4 Choose the style that is the closest to the shape you want For this example, we ll choose Arc 5 Adjust the Bend percentage to increase or reverse the effect 6 Move the Horizontal and Vertical Distortion sliders to bend the text through space Figure 8-17 shows some text in the shape of an arc, with a negative horizontal distortion applied When you apply a negative amount in the distortion, the text appears to move away from you Figure 8-18 shows a positive amount of distortion Notice how it has the opposite effect and the text now appears to be coming toward you We have also used the Flag shape for the style, which makes the text appear to twist Experiment with the different shapes and settings and you will get the hang of this tool really quickly Try applying the Warp Text option to paragraphs of text for some very interesting results